How My Friend Got 4 Contracts from $2K in Pay Per Leads

Author

Julian Castle
May 03, 2024

Hey everyone,

I recently learned about pay per lead services as a new way to generate motivated seller leads. Instead of spending hours cold calling or thousands on direct mail campaigns, you can buy leads directly from companies that specialize in generating them.

I told my friend Cole about this strategy and he decided to give it a shot. He spent $2,000 on 20 leads at $100 each from LeadZolo. The results blew both of us away...

In just a week, Cole was able to get 4 properties under contract (As of May 3rd) with 2 more expected soon. He estimates these deals will bring in $40,000+ in potential profit. That's a 20x return on his lead spend!

Key Insights from Cole’s Experience:

  • High-Quality Leads: The leads were highly motivated, surpassing the usual cold-call responses.

  • Rapid Results: Cole received 20 actionable leads in just one day, highlighting the efficiency of this service.

  • Geographic Considerations: When dealing with nationwide leads, particularly in rural or small towns, adjusting your Maximum Allowable Offer to about 60% of the After Repair Value is crucial.

  • Lead Management: Be ready to handle a few subpar leads—Cole was able to secure refunds or replacements swiftly.

  • Flexibility in Strategy: Cole plans to use various exit strategies, including wholesaling, creative financing, and novation deals.

While results aren't guaranteed, Cole's experience shows the incredible potential of the pay per lead model, especially for those who dislike cold calling. I'm excited to try it myself.

If you have any experience with pay per lead services, I'd love to hear about it. I plan to write a follow-up post with more details on his results and how to implement this strategy, so stay tuned!

Talk soon, Julian Castle